With latest gadgets in the market, the world can now fit in the small mobile device we all carry. Today mobile apps make more sense than any other form of marketing. Mobile apps can boost a business to new levels in a short period of time. Every business in the market, may it be a reputed long standing one or a start-up business, benefits from Mobile Apps as the targeted audience significantly uses the smartphone for most of their activities including purchases.
Designing a successful Mobile Application for your business that can be used effortlessly by the end user and will enable easy and hassle free reviewing and purchase of your products and services, is a very complex task. It takes experience to design and deliver flawless Mobile Apps that can boost your business to newer levels. Softlab’s widespread proficiency in mobile app development places us among one of the best software companies in the country. We have developed hundreds of profit enhancing mobile apps for our reputed clients enhancing their reachability and overall profit to a great extent.
Few of the highlighted features of our developed Mobile Applications are:
Native and Cross Platform Apps:
Our mobile application development services include high end activities such as cross platform as well as native app development for Android, iOS and Windows. Our app are thoughtfully designed to correctly work across all the major smartphones and mobile devices & ensures that your application preserves highest quality.
Study and Research
At softlabs, we don’t just design the Mobile Apps using any available templates. Before designing the app, we study the clients business and focus on the aspects that captures the user’s attention the most like colour coordination, graphics, speed, ease of use etc.
User friendly Interface
The high end mobile apps developed by Softlabs are thoughtfully designed to ensure they are user friendly, hassle free and smooth functioning. Ease of use helps in ensuring your customer doesn’t lose interest in your app and continues using your app for a longer period.
Documentations and Testing
Every Mobile App developed by Softlabs is attentively designed, documented and developed to ensure all stages of your business are apprehended and given equal importance.
All the designed Mobile App go through rigorous Testing and Scrutiny Procedures to ensure error free and flawlessly crafted solutions.
Experience in Various sectors:
Softlabs has widespread experience in developing Enterprise Mobile Applications for various market sectors like e-Commerce, Engineering, Hospitality, Vehicle Tracking and Health Care. We have been collaborating with clients in India, UK and Africa for Mobile App Development Projects for over a decade.
Reasons for building your own Mobile App
Apps have made our lives a lot easier by helping facilitate the way we achieve our daily tasks. Whether they are personal or company related tasks, the avalanches of apps that exist and continue to be developed every day have ensured an all-encompassing solution to our problems.
Mobile apps are in particularly high demand now. This is mostly due to the increase in mobile phone usage and the demand for more flexibility and efficiency in workplace structure. Companies understand how powerful mobile apps can be in the current business climate. Any company - regardless of size - without a mobile app is missing out.
Whether it is an issue of employee management, online reputation management, HR, customer service etc. our company can create an app for you just the way you imagine it.
Building a business app is unarguably the best way to centralize and optimize all business activities in a responsible and accountable manner.
So, if you really want a mobile app that meets your business needs in the best way possible, build one. Here are a few reasons having a mobile app is the right way to go.
It improves your business' efficiency
This is one of the most obvious reasons for owning a mobile app. An app will boost your business' efficiency in a way a traditional company website or even a mobile friendly company site will not.
For one, even the most mobile adapted site does not stay on your customer's phone; it needs a browser to run. However, a mobile app is part of your customer's every day item. It is always there on their phone, right next to all their social media apps.
For instance, a typical business app offers optimum customer service to your customers. For instance, with your bank's mobile app you can make money transfers to any bank, pay your utility bills, top up your mobile, even browse your banks website and carry out just about any other bank related activity.
Having this centralized location where your customers and employees can come and handle their business exhaustively and to their satisfaction is the best thing for any company.
It Serves as a Direct Marketing Channel
Mobile apps are usually a more targeted marketing channel because they only focus on those who have your business mobile app installed on their phones.
Because of this default specific targeting, you can achieve higher conversion rates.
Of course for it to be this effective, you have to ensure that your app is as efficient and user-friendly as possible. It should be able to provide your customers with all relevant business information like prices, search features, booking forms, user accounts, news feeds, messengers and other general business info. Consolidate their trust in the app first and you've got yourself a customer base worth marketing to.
It is even more effective if your app has a push notification feature, this way you can get new business updates, products and promotions to your customers without them having to login to the app. This truly puts your business solutions at their fingertips.
It puts Small Companies in a Really Good Position
For larger companies, having a business app is more convention than innovation. This norm, however, has not really trickled down to the small business level. In truth, many small companies feel that it is an unnecessary luxury, especially since they have a generally smaller customer base.
Unless you are fine with the current scale of your business, ignoring the mobile app trend is not doing you any favors.
Integrating a mobile app into your small business will definitely make your company stand out among all the other businesses of its cadre.
You can take a big leap ahead of your competitors by being the first in your industry to offer a mobile app to its customers. This approach will pique the interest of existing and prospective customers within your industry.
It Enhances Engagement
Companies in the e-commerce industry will understand and appreciate this, perhaps more than any other industry. Mobile app can help increase customer engagement.
A good number of companies require certain information pertinent information from customers at sign up. These may include their profile information and their interests, their location etc. They will also be able to link their user account on your mobile app to their social media platforms.
Companies can leverage the above collected customer information (such as interests and location) to efficiently customize their offers to make them more attractive and appealing.
No one can resist the temptation of a rare discount or good deal as long as it is presented in ways that appeal to its target audience.