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Reference Cases - Pharmaceuticals

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B|Braun Medical India Pvt. Ltd. - Web based Sales Analysis and MIS Reporting System
About
B|Braun is a Germany based Multi-National Pharma Company having its presence in India.
Executive Summary
B|Braun had engaged Softlabs to develop a .Net Based Online Sales Analysis and MIS Reporting System with MS SQL Server as database and SSRS as a Reporting Tool. The system is accessible through the company’s main employee portal as an add-on tool to the Sales Employees.
Web based Sales Analysis and MIS Reporting System
Challenges
Company's Sales Personnel were distributed across India and the Head Office was in Mumbai. As per the existing followed procedure, the sales personnel would send a report on a monthly basis to the head office in order to generate monthly MIS reports for the top management in Excel Format. Availability of complete and accurate data was a challenge and so it was very difficult to assess the current sales position of the Company. Furthermore, these reports had to be sent as an attachment on email to the recipients. These attachments were then required to be stored locally by the individuals for accessing at a later stage which was sometimes not handy.
Enhancements delivered by Softlabs
The Management engaged Softlabs to assist the In-House IT Department to develop an Online Sales Analysis System where employees and sales staff could login and upload sales data on a monthly basis. Respective senior management team would approve the Sales figures and all required reports were generated accurately in a timely manner. The Management were able to access the portal online anytime for accessing any type of report. It was also possible to generate Ad Hoc Reports from the Online System which was an additional benefit.
Their Results
After implementing the developed solution, the Management were able to get a timely status of the Exact Sales Position of the company which enabled them to make necessary modifications in strategies in order to boost sales. Productivity of Sales Personnel could be monitored at a minute level and training and knowledge sharing sessions could be arranged to enhance the work performance of the sales team. After implementing the digital solution, the overall profitability of the company increased by 37%

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