Internet Marketing in very common terms relates to any variety of advertising, promotion or marketing technique used online with a view to promote a company or brand, its products or the services offered over the internet. The overall goal is reaching a wider audience, advertising and communicating about the Company’s overall profile in a more comprehensive manner.
In the past when people weren’t Internet savvy, marketing or advertising on the internet was considered a privilege. Only a handful of inventive businesses used it to promote their products and services online. However, most of the existing businesses overlooked its potential. Today with almost all of the targeted market strength having its presence online, disregarding the Internet in growing your business could prove to be a fatal mistake. Today, clients reach out to the Internet to find any and every kind of information and resources. Every related information and contacts are readily accessible online at the consumer’s finger tips. In such a competitive environment if you have no internet presence, the client won't find you and can’t reach you for your services. Eventually, your business will suffer.
Softlabs assists all its customer’s by incorporating Internet Marketing services into their businesses. We use various online marketing tactics as per your requirements to bring your business to millions from your target market worldwide. This includes promotional websites, email marketing, and social media. We combine the technical and creative aspects of the Internet such as advertising, designing, development and sales to deliver widespread visibility to your business. Softlabs also, thoughtfully deals with creating and placing ads through the various phases of customer collaboration.
Our Internet Marketing Activities are categorized into different types:
SEO: Search Engine Optimization
We design websites which are search engine optimised. We have our own in-house S.E.O. experts who have the capability to take any website we design to top ranks of Google in organic manner (.i.e. without Pay per Click). You can also pay to have your site highlighted on search engines through PPC. We have conducted SEO campaigns in the Hospitality and Tourism Industry. All our websites generate a reasonably good return on Investment.
SMM: Social Media Marketing
Social media marketing is the process of promoting a website through various available social media approaches. Social media marketing is an excellent way to find your market and build an association with it. Softlabs have conducted successful SMM Campaign for many reputed brands on various Social Media Websites like Facebook, Twitter, Google+, LinkedIn, etc. thus helping our clients achieve wider reach and better response.
We have helped several clients in building and uploading their business related videos and posts on Youtube. This ensures that a large audience view’s your business concepts, services you provide and products you offer.