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Reference Cases - Tourism Industry

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Tarkarli Tourism
An innovative cloud solution for brand building, boosting sales and promotion of the destination Tarkarli as well as of the Hotels, Resorts and Adventures Sports Businesses in Tarkarli.

About
Tarkarli is an amazing tourist destination along the coast of Konkan. It is located few miles North of Goa, in the Sindhudurg District of Maharashtra State. Tarkarli is full of scenic beaches surrounded by hills and lush greenery. Having more than 500 hotels and homestays serving the tourists round the year, the destination is growing in popularity by the minute. Adding to its glory, is the nearby Sindhudurg Fort built by Chatrapati Shivaji Maharaj in the 16th Century. Around the fort, enthusiasts have discovered Scuba Diving venues which have been a booster for the growing tourism activities. Moreover, adventure sports like parasailing and water sports activities like Jet-ski complement the entertainment in the hub.
Executive Summary
TarkarliTourism.com is a Tourism Portal developed and maintained by Softlabs Group since 2012. What started as a small website partaking a few hotels and resorts, gradually evolved into one of the best travel portals in the market. Over the years TarkarliTourism now boasts of innumerable hotels and resorts listed on the venue with other stakeholders of the tourism industry like Scuba Diving and Adventure Sports Service Providers etc. The digitalisation of various businesses achieved after the implementation of this portal is truly impeccable.
Challenges
Being in the extreme interiors of Maharashtra, away from the cities, towns and the urban infrastructure, Tarkarli is completely isolated and cut off from the world. Phone networks are rarely available, except for BSNL and Vodafone. Broadband Internet is also a very rarely available asset. With these limitations, it is difficult to carry out an e-Commerce business with the hotels since the inventory of hotels i.e. the availability and booking data of the rooms should be available online. Another challenge is that the tourism entrepreneurs in the region are not much aware of the Power of the Internet and cannot present themselves aptly to the global tourism industry.
Enhancements delivered by Softlabs
Softlabs developed the web portal tarkarlitourism.com with exceptionally High End design and content. The portal has a fresh, fancy and state-of-the-art look & feel, a thoughtfully designed logo, superior animations, integration of various activities offered by Tarkarli etc., all available at a mouse-click.
The Portal:
The portal provided one stop solution to the needs of the tourist as well as the service providers like Hoteliers, Restaurant Owners, Private vehicles and Adventure Sports Companies in Tarkarli. Softlabs also conducted extensive SEO and SMM activities for the portal which helped directing massive visitor traffic to the portal and consequently generate business for the stake holders.

TarkarliTourism portal facilitated digitalisation of all the Tourism businesses prevailing in Tarkarli. The businesses that depended on visitor’s coming in for enquiry, transformed into a fully digitalised ecommerce business. The portal provided an enhanced e-Commerce feature using which tourists are able to review the customer feedback and ratings, explore the hotels, book rooms and scuba tickets online securely through a Payment Gateway.

This benefitted both the visitors as well as the service providers in a remarkable way. Where visitors were first unsure if they will get the booking at the desired hotel in peak season, were assured of having their choice hotels and rooms on the exact date and time. Going online helped the various small scale businesses in Tarkarli to reach a larger audience, with massive marketing and high load of visitors coming their way for bookings. This benefitted their business and turnover in a progressive manner.
Hotel Management App:
Softlabs attentively designed and developed a hotel management mobile application for the hoteliers. Here, the hoteliers could update the details of the booking of the walk-in customer as well as bookings from other agents and websites. Instigating this updation ensured that the visitors on the Portal will always be able to view the updated inventory i.e. the available rooms and not the ones that are already booked through other modes. Addition of this app to the booking process, ensured bookings from the Portal would go efficiently.
Their Results
Today, TarkarliTourism.com is the most preferred portal for the internet users whenever they think of Tarkarli. www.tarkarlitourism.com is on the 1st page of google for more than 500 different keywords searched by internet users and has got thousands of visitors from different countries every month. It provides comprehensive information about the destination and acts as a virtual guide to tourist during their travel. Businesses registered on TarkarliTourism.com were able to generate tremendous growth in their business revenues compared to their competitors. Their overall business efficiency was increased by 48%

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